Cookie Policy

Cookies are small text files that are stored on your computer, smartphone, or another device when you visit a website. These files contain information that allows the website to recognize your device and store certain information about your visit.

Cookies help websites function properly by storing user preferences, authentication sessions, and browser settings. They also help websites understand how visitors interact with pages and services.

Cookies generally do not contain information that directly identifies a person. However, they may be linked to information that a website stores about a user, such as account settings or preferences.

Cookies are widely used across the internet and play an important role in ensuring that modern websites operate efficiently and securely.

Vertex AI uses cookies to help ensure that the website functions properly and to improve the overall user experience.

Cookies help us to:

• support the proper operation of essential website features;
• maintain secure login sessions for registered users;
• store user preferences such as language and region;
• analyze how visitors interact with our website;
• improve the performance and usability of the website;
• detect suspicious activity and strengthen security measures.

By collecting aggregated information about website usage, cookies help us understand how our services are used and where improvements may be needed.

Our website may use different categories of cookies depending on their purpose and functionality.

Essential cookies

Essential cookies are necessary for the basic operation of the website. Without these cookies, certain functions and services may not work properly.

These cookies enable core functions such as:

• secure login;
• session management;
• navigation between pages.

As these cookies are required for the operation of the website, they generally cannot be disabled through the cookie settings.

Functional cookies

Functional cookies allow the website to remember choices made by users and provide enhanced features.

These cookies may, for example, store information such as:

• language settings;
• regional preferences;
• user interface preferences.

They help create a more personalized user experience.

Analytics cookies

Analytics cookies collect information about how visitors use the website. This information helps us better understand user behavior and improve the performance of our services.

Analytics cookies may, for example, collect information about:

• which pages are visited most often;
• how long users stay on certain pages;
• which links are clicked;
• how users navigate through the website.

Data collected through analytics cookies is generally aggregated and anonymized.

Security cookies

Security cookies help protect the website and user accounts from unauthorized access or harmful activity.

They may help, for example, to:

• detect unusual login attempts;
• prevent fraudulent activity;
• support the platform's security mechanisms.

These cookies play an important role in protecting user data and maintaining the integrity of our services.

Cookies may be stored on your device for different periods of time depending on their purpose.

Session cookies are temporary cookies that remain active only during your browser session. They are automatically deleted once you close your browser.

Persistent cookies remain stored on your device for a defined period of time or until you manually delete them. These cookies help the website remember your settings for future visits.

The exact storage period depends on the specific cookie and its purpose.

Third-party cookies

Some cookies used on our website may be set by third parties. These providers may support certain functions such as analytics, website performance monitoring, or security systems.

Third-party cookies may, for example, be used to:

• analyze website traffic and usage patterns;
• measure website performance;
• detect technical issues;
• improve the reliability of services.

Vertex AI does not have direct control over cookies set by third parties. Users are encouraged to review the privacy policies of those providers for more information.

Managing cookies

Users can control how cookies are used by adjusting their browser settings.

Most web browsers allow users to:

• view stored cookies;
• delete existing cookies;
• block cookies from certain websites;
• block all cookies.

Please note that disabling certain cookies may affect website functionality and may restrict access to some features.

Information on how to manage cookies can usually be found in your browser's help section.

Legal basis for the use of cookies

Where applicable, cookies are used in accordance with relevant data protection laws, including:

• the General Data Protection Regulation (GDPR);
• the Swiss Federal Act on Data Protection (nFADP).

Essential cookies are used on the basis of legitimate interests in order to ensure the proper functioning and security of the website.

Other types of cookies may be used on the basis of user consent, which may be managed through cookie settings or browser preferences.

Vertex AI may update this Cookie Policy from time to time to reflect changes in legal requirements, technological developments, or updates to our services.

Any changes will be published on this page.

Users are encouraged to review this policy regularly in order to stay informed about how cookies are used on the platform.

If you have any questions about this Cookie Policy or the use of cookies on the Vertex AI website, please contact our support team through the contact options available on the website.